Way 01 – Guide your audience with your posts:
When working on social media, it doesn’t matter much whether someone is a client or not. You need to take all of the audience into account that will interact with your profile and posts at any point in time. And therefore, you need to make content that is helpful for everyone. This will build a positive image of your business and give the users another reason to choose you over any competitor out there. Here are a few content ideas that you can post to teach and guide your audience:
– Post advantages of certain ingredients in the diet, such as fruits & milk
– Relate the benefits of certain ingredients with medical conditions, like fish for heart patients
– Tell about things to avoid if you are feeling some medical symptoms
– Step-by-step guidelines on how to make a specific healthy meal
The possibilities are vast, and you need to observe which posts are the ones that your audience is interacting the most with. Create more of those and let the users know that you have noticed what they want to know more about, and so, you are creating more of those posts. But remember not to overdo a single type of post or leave others aside totally!
Way 02 – Show your client’s journey through pictures and videos:
As a nutrition business, you can take advantage of your old customers’ improvements and testimonials and post them on your visual social media platforms, such as Instagram and TikTok. These testimonials can include before and after comparisons or how you helped someone maintain their diet during their disease times. This will provide evidence of your work in front of an unknown audience that otherwise may not trust you for their diet plans, but since they see people’s life-changing with the help of your nutrition business, they will be more inclined than ever to choose you.
In the image below, check out how has posted a before-and-after change of one of their clients:
Way 03 – Collaborate with related products’ businesses:
Do you recommend a certain brand’s mineral and vitamins combinations, or do you prefer a company’s grains for your customers over another because of the ingredients that they use in your diet plans? You can cash this opportunity by collaborating with such companies. They can mention your profiles on their social media accounts, and you can mention theirs on your nutrition social media accounts. This way, not only will your business be exposed to other users, which it may not have been otherwise, but those users are more likely to buy your services or products since you are being ‘recommended’ to them from a brand/account that they trust. Furthermore, since you are partnering up with a company that is selling products or services that are complementary to each other, their customers and audience are more likely to become potential customers than other users.
As you can see in the picture below, @susieburrelldiet mentioned the products of the brands they are collaborating with and are proposing to their audience.
Way 04 – Behind the scenes of your personal lifestyles:
Along with guiding and advising your audience on your nutrition social media accounts, you can also let them have an insight into how you and your team members deal with their daily lifestyles and meals. You can show them what you had in your breakfast or what you made for your friends for the dinner party the other day. Just show them that you have a healthy diet that helps you stay fit. Not only that, you try to keep the nutrition balanced for the people around you as well. People love it if they can relate with someone, and showing them that you are a human just like them, increases your credibility in their eyes as they start to trust you more. And since they see you implementing your learnings and teachings in real life, they try to learn from it, and all this can lead to an increased number of loyal customers that find you relatable and someone just like them!
Way 05 – Interact with your audience:
As a nutrition social media account, you will need to interact with your audience so that they stay engaged with your profiles, and this will tell them that you are interested in their betterment as well. This will increase the engagement times of your posts and stories, which will, in turn, tell the social media platform’s algorithm that your profile has good value for the users and, therefore, will try to show it to more users. You can interact with your audience in many ways, depending on the social media platform you are using. Here are a few examples:
– Reply to comments and direct messages with manual messages and avoid using chatbots as much as possible
– Add polls to let your users decide about what type of recipe/guidelines/advantage-disadvantage list they want to see next
– Add Questions/Answers to answer the most frequently asked questions and to clarify people’s queries and misunderstandings
The more you create your social media account as an interactive platform for the users, the greater the users will stay engaged with it, which will lead to higher chances of them becoming a customer.
These were five different ways using which you can increase the audience and hence, the potential customers for your nutrition business. Whether it is Facebook, Youtube, or TikTok, social media platforms all have their own special features and content types that work best on them, like pictures, won’t work on TikTok, but you can do great with them on Instagram. Post regularly but don’t bore your audience or annoy them by over-posting.
There is still a lot more that you need to know about the various social media platforms. But don’t worry as you are in the right place. Whether you need to learn more about Instagram and how to increase your reach on it or the different features Instagram has, or whether you need some assistance with keeping up with your posting schedules, we have everything that you will need. Head over to our website to know more about our services or if you need more help related to social media!